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Resource ID: #18171
Subject: Sports
Source: Fortune
Affiliation: 
Date: December 20

$0.00

Description

"If we were a business, we wouldn't have any sport but football," Fortune quotes University of Texas athletic director DeLoss Dodds, "and we would generate a heck of a profit." Fortune goes inside the business end of the Texas Longhorn football team to talk about the big business of college football.

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