New York reports on the aggressive marketing of drugs, and antidepressants in particular. The story looks at the techniques used by drug sales representatives to attract doctors' attention to the new medications available on the market. The promotion strategies - including free lunches, vacations and gifts - have convinced many doctors to start prescribing a new drug despite some evidence of potential side effects, the investigation reveals. The article focuses on the sales of the newest antidepressant in the U.S.A., Celexa, originally developed by a small Danish company in 1972. The reporter points to the concerns of Dr. Robert Goodman who has started a 'no-free-lunch' campaign against the practices of the drug sales reps.
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