The IRE website will be unavailable while we complete routine maintenance on Friday, December 17 from 8-10 am CT.
IRE favicon

Shop

Resource ID: #18481
Subject: Pharmaceuticals
Source: New York
Affiliation: 
Date: 15-May

Description

New York reports on the aggressive marketing of drugs, and antidepressants in particular. The story looks at the techniques used by drug sales representatives to attract doctors' attention to the new medications available on the market. The promotion strategies - including free lunches, vacations and gifts - have convinced many doctors to start prescribing a new drug despite some evidence of potential side effects, the investigation reveals. The article focuses on the sales of the newest antidepressant in the U.S.A., Celexa, originally developed by a small Danish company in 1972. The reporter points to the concerns of Dr. Robert Goodman who has started a 'no-free-lunch' campaign against the practices of the drug sales reps.

This file is not available for digital download. IRE members may place an order by emailing rescntr@ire.org

141 Neff Annex   |   Missouri School of Journalism Columbia, MO 65211   |   573-882-2042   |   info@ire.org   |   Privacy Policy
apartmentpenciluserscalendar-fullcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram