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In Milwaukee, charity events -- the old school way of raising money -- are resurging. Gala events build awareness, allow for the mingling of powerful and socially ambitious -- and importantly, raise money. Others say they aren't effective and have snob appeal. A "good" charity event ibrings in 50 cents on the dollar, according to charity ball veterans. Many are finding that business are getting more involved. Companies are paying for fund-raising events, donating services or canvassing employees for auction items.

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