Cart 0 $0.00
IRE favicon

Shop

Resource ID: #19371
Subject: Alcohol
Source: USA Today (McLean, Va.)
Affiliation: 
Date: 2022-07-01

Description

In 1991, G. Heileman Brewing Co. planned to release PowerMaster, a malt liquor beverage that was 5.9% alcohol with 50% more alcohol than a regular can of malt liquor. Black communities accused Heileman of targeting them and trying to harm them, by citing the fact that (at the time) black and Hispanic men drank most of the malt liquor in the United States.

This file is not available for digital download. IRE members may place an order by emailing rescntr@ire.org

109 Lee Hills Hall, Missouri School of Journalism   |   221 S. Eighth St., Columbia, MO 65201   |   573-882-2042   |   info@ire.org   |   Privacy Policy
apartmentpenciluserscalendar-fullcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
My cart
Your cart is empty.

Looks like you haven't made a choice yet.