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Resource ID: #19371
Subject: Alcohol
Source: USA Today (McLean, Va.)
Date: 2022-07-01


In 1991, G. Heileman Brewing Co. planned to release PowerMaster, a malt liquor beverage that was 5.9% alcohol with 50% more alcohol than a regular can of malt liquor. Black communities accused Heileman of targeting them and trying to harm them, by citing the fact that (at the time) black and Hispanic men drank most of the malt liquor in the United States.

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