The IRE website will be unavailable while we complete routine maintenance on Friday, December 17 from 8-10 am CT.
IRE favicon

Shop

Resource ID: #19928
Subject: State Government
Source: WJW-TV (Cleveland)
Affiliation: 
Date: June 18, Sept. 5

$0.00

Description

A WJW-TV investigation of Ohio's tourism campaign revealed the state squandered hundreds of thousands of dollars on a 30-second television commercial. The state's Department of Travel and Tourism spent $700,000 on the commercial -- $140,000 of that bill going to a last-minute decision to add the governor to the ad. WJW-TV found that "the state spent several times the going rate for services. Although it was the Governor's staff that insisted that he be added to the commercial, they insisted they had no idea it would cost so much." "So Much to Discover" is the slogan of the tourism campaign

141 Neff Annex   |   Missouri School of Journalism Columbia, MO 65211   |   573-882-2042   |   info@ire.org   |   Privacy Policy
apartmentpenciluserscalendar-fullcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram