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Resource ID: #20031
Subject: Business
Source: New York Times
Date: 2022-03-15


The Times reports on questionable approaches used by First Alliance, a national home-equity lender. The story looks at the complaints of hundreds of consumers that the "company has used a deceptive sales pitch, delivered by loan officers recruited from big auto dealerships, to lure homeowners into high-cost loans that expose them to the threat of foreclosure and financial ruin."

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