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Having redefined the business, first by founding the brokerage to exploit the end of fixed-price stock trading commissions in 1975, Schwab is looking for innovation again. BusinessWeek investigates and analyzes the latest strategy of Wall Street's famous challenger who aims to extend his business to advising from discount brokerage alone. The story says that though Schwab's might not be the most experienced for large-scale advise, his often overlooked innovations have run over his competitors.

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