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Resource ID: #20821
Subject: Sports
Source: USA Today (McLean
Date: Feb. 18, 2004



Average athletic budgets at Division I schools rose at more than double the increases in average university spending, between 1995 and 2001. The escalating costs are reflective of universities' desires to reap the benefits of a winning season by luring athletes to their schools. At most schools, athletics- generated revenues are not keeping pace. Consequently, athletic departments are spending money that otherwise could be used for academics and tapping student athletic fees.

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