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Using daily retail prices at more than 700 stations for two months in the Greater Cincinnati area obtained through years of diligent sourcing, we were able to prove or disprove several "myths" about how street prices are set. Some findings include: which chain was the market leader for retail gas; individual retailers lost money on gas even when prices hit $4; the day of the week when gas was cheapest and most expensive; which communities had the most expensive and cheapest gas.