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The Craftmatic Adjustable Bed has been sold for decades and marketed mostly to elderly consumers in their homes. The bed is expensive, sometimes sold for as much as $9,000, and those who buy it are told it could virtually save their lives. Elderly customers see the commercials which run nearly non-stop on daytime television and call an 800-number, where they are prompted to set up an in-home demonstration with a Craftmatic salesperson. They are told there is no obligation to buy, but what Inside Edition found is the salespeople rarely leave without closing the deal, and it is rarely to the benefit of the consumer.