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Resource ID: #26111
Subject: Social Media
Source: Cobrapost
Date: 2013-11-29



Operation Blue Virus is an investigation into the illegal and unethical online practices of social media marketing companies in India. Cobrapost exposes how social media platforms such as Facebook, Twitter and others are coming in handy for politicians to artificially boost their popularity, and malign their opponents, with help of IT companies across India which specialize in providing customized online reputation management services, for a fee. About two dozen such companies have been uncovered. The exposed companies across the country are engaged in a racket of reputation management, offering fake fan-following on social media platforms, such as Facebook and Twitter, and negative publicity to sully the reputation of a political leader, or a corporate house, for money. Among their clients are corporate houses, big or small, NGOs, scam-tainted senior government officials, individual politicians and political parties.

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