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Resource ID: #26398
Subject: College
Source: Portland Business Journal
Date: 2024-04-18



"Big Brands on Campus" was a six-month investigation of the apparel contracts between universities and Nike, Adidas and Under Armour. At a time of boiling controversy about big money in amateur sports, it raised alarming questions about the influence of sneaker companies on college campuses. The series included three exhaustive print stories, two interactive maps, two databases, six slideshows and a dozen blog posts as well as extensive interaction with readers on Twitter.

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