Date:Text story published Jan. 18, 2015 and it began airing on Harvest stations on Jan. 20, 2015.
Is a government-mandated extra $1 charge on every piece of product sold -- which adds up to $80 million annually and goes into the pockets of a group of highly-paid executives -- a story? You bet it is. That's exactly what Harvest Public Media and KCPT, two Kansas City-based public media outlets, exposed in their investigation into the beef check-off. Noted for its "Beef: It's what's for dinner" ads, the promotional fund is created by charging ranchers an additional $1 for every animal sold. And those ranchers? They don't get a say in how the money is used. That's why two Kansas ranchers went rogue and are trying to change the way the fund is operated.