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Resource ID: #8546
Subject: Advertising
Source: Wall Street Journal (New York)
Affiliation: 
Date: 

Description

Wall Street Journal reports on the rise in popularity of malt liquor among inner-city youths, resulting from an aggressive advertising campaign targeting the youths by hiring rap musicians such as Ice Cube and the Geto Boys; the liquor has a stronger alcohol content than regular beer and is relatively inexpensive; children as young as pre-teenagers are regular consumers of malt liquor, March 9, 1992.

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