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Resource ID: #9198
Subject: Business
Source: Fortune
Date: 1992-10-05



Fortune (New York) reports on "trade loading" in the consumer-goods industry, the overshipping of products to customers in order to inflate sales and profits; Philip Morris has increasingly relied on trade loading in order to cover up the fact that consumer demand for its brands, particularly Marlboro, is declining; Bristol-Myers Squibb overshipped drugs to prop up 1992 profits.

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