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Resource ID: #2141
Subject: Broadcast Skills: Blending CAR into TV
Source: Atlanta_IRE_Annual_2004Bob Segall
Affiliation: WITI FOX 6 Milwuakee
Date: 2004



This tipsheet explains how to custom-package the wealth of electronic information on a computer disk, when and when not to create your own database, advice on data collection and words of caution on running your results and interpreting them accurately. It also includes a look at how to create surveys further beyond the "man-on-the-street" Q & A.

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