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Resource ID: #3399
Source: 2010 IRE Conference (Las Vegas)Lea Thompson; Sharyl Attkisson; Ali Fegan;Mark Greenblatt
Date: 2010



Attkisson addresses issues for broadcasters trying to land the reluctant interview. She outlines PR tactics that are often used to avoid interviews without actually refusing the interview. She outlines communication techniques to engage possible interview subjects - including a sample of an email she exchange she had to land an interview.

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