We do them every day, often without thinking. Maybe that’s the problem – even as pros we make basic mistakes in interviews because we are not thinking strategically and tactically. Politicians, businesspeople and PR flacks are experts at jumping on the smallest opening we give them, the tiniest mistake in formulating a question. It’s not just about getting the facts out – it’s about how to dramatically rethink the way you approach interviews, how to master the basic rules of tough interviews, and then learn how to break them when needed.
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