Number 13511
Subject Women
Source Washington Post
Year 1996
Publication Date
Summary The Washington Post magazine investigates Hooters, a bar and restaurant chain which draws customers by creating an atmosphere of "tasteful, socially acceptable, female sex appeal". Hooters waitresses are required to dress scantily -exploiting their breasts - and flirt with male customers. The restaurant chain flourishes as a place where men can relax and admire female waitresses without fears of sexual harassment charges. (July 28, 1996)
Keywords Finkel Good clean fun Marketing strategies 11 pgs.
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