Let Them Eat Brazil Nuts

Number 13590
Subject Environment
Source Dollars and Sense Magazine
State
Year 1996
Publication Date March/April 1996
Summary This article explores the "green" and "cause-related" marketing phenomenon in which companies associate themselves with social activities or the use of certain products as a way of distinguishing their brands. The centerpiece of the article is the rain forest harvest, the third world project launched to promote capitalism among Amazon Indians. (March/April 1996)
Category Contest Entry
Pages 13
Keywords Entine Let them eat brazil nuts Contest entry 13 pgs.
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