Doctors on the Run Can 'Dine 'n' Dash' In Style in New Orleans

Number 18054
Subject Pharmaceuticals
Source Wall Street Journal (New York)
State NY
Year 2001
Publication Date May 14
Summary The Wall Street Journal investigates how the drug companies' marketing events for doctors can impact the physicians' objectivity. The story reveals that in 2000 pharmaceutical firms have spent on this type of direct marketing $4.04 billion, while drug advertising to consumers was estimated at $2.5 billion. The reporter describes how at Christmas time in New Orleans drug makers have gained access to the doctors by inviting them to opulent dinners and letting them win free Christmas trees.
Category General
Pages 2
Keywords physicians;drugs;doctors;advertising;marketing;PR;Merck & Co.;Smithkline Beecham;Bayer AG;GlaxoSmithKline;Boehringer Ingelheim Pharmaceuticals Inc.
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