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The Wall Street Journal investigates how the drug companies' marketing events for doctors can impact the physicians' objectivity. The story reveals that in 2000 pharmaceutical firms have spent on this type of direct marketing $4.04 billion, while drug advertising to consumers was estimated at $2.5 billion. The reporter describes how at Christmas time in New Orleans drug makers have gained access to the doctors by inviting them to opulent dinners and letting them win free Christmas trees.
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