To Sell the Truth

Number 18117
Subject Advertising
Source Brill's Content
State
Year 2001
Publication Date Aug. 20
Summary Brill's Content analyses the anti-smoking campaign started by the recently established American Legacy Foundtaion. The story reveals that "a $100 million-plus effort to use the glitz and tricks of advertising to battle teen smoking ... is being hampered by politics and by a bureaucracy's need to self-perpetuate." The article reports on how the foundation's ad creators are pressed to comply with the "so-called antivilification clause, which forbids the foundation form attacking the tobacco companies directly and introduces a specter of liability..." The article looks at the controversies surrounding a recent ads that showed body bags being brought to the corporate headquarters of "a major tobacco company," and describes other creative ideas that have remained nascent.
Category General
Pages 8
Keywords Phillip Morris;tobacco;commercials;advertisement;smoking;anti-smoking;teenagers;street marketing;pregnancy;cigarettes;public health
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