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The Wall Street Journal reports on the emerging of a private market "to acquire, store and ship huge quantities of water across the arid region" of Sausalito, California. The story examines the new corporate role of author Marc Reisner, who has become a player in the fledgeling water business. The article looks at factors that can potentially contribute to drought in the West, and examines the industry expectations for agreements, mergers and acquisitions among the largest water companies. The reporter also sheds light on the environmentalists' standpoint and finds that some are opposed, but many welcome a private water market, since it is expected "to bring new efficiencies to the arena, making more water available fro fish and wildlife."

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