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On Nov. 5, 2015, the Point Reyes Light launched an investigative series on a breast cancer scare that never should have happened. “Busted! Breast cancer, money and the media” dives into the question of who is most at risk of breast cancer. Hint: Contrary to popular belief, it is not wealthy white women. Focused on Marin County, Calif. and similarly affluent communities, the weekly series demystifies how breast cancer risk is calculated and explains how researchers and the media exaggerate risk factors, spreading unwarranted fear of the disease. In the 10-part serial, reporter Peter Byrne explains how scientific data have been manipulated to promote non-scientific agendas to the detriment of women in underserved populations. “Busted!” reveals internal audits showing that data in the California Cancer Registry is not of research quality. The series details how cancer registry officials attempted to derail the investigation. Busted! is changing the conversation about breast cancer risk and policy in the San Francisco Bay Area, and, hopefully, around the nation.