The Swoosh Effect

Number 28010
Subject Sports
Source Oregonian (Portland, Ore.)
State Oregon
Year 2018
Publication Date
Summary Our investigation exposed the insidious role of sneaker money in amateur basketball, offering new and damning examples of how companies such as Nike corrupt youth sports. Our reporting found that: Nike helped the family of Marvin Bagley III, a top-ranked recruit, move from bankruptcy into a gated community; Nike offered special perks to the star of its Portland grassroots team; Nike strategically offered apparel contracts to nearly all big Oregon high schools, costing the company $1 million annually; and the NCAA weakened rules for tracking shoe money in order to minimize transparency.
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Pages
Keywords sports, Nike, amateur basketball, youth sports, shady apparel contracts
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