Stories

The IRE Resource Center is a major research library containing more than 27,000 investigative stories.

Most of our stories are not available for download but can be easily ordered by contacting the Resource Center directly at 573-882-3364 or rescntr@ire.org where a researcher can help you pinpoint what you need.

Search results for "street marketing" ...

  • To Sell the Truth

    Brill's Content analyses the anti-smoking campaign started by the recently established American Legacy Foundtaion. The story reveals that "a $100 million-plus effort to use the glitz and tricks of advertising to battle teen smoking ... is being hampered by politics and by a bureaucracy's need to self-perpetuate." The article reports on how the foundation's ad creators are pressed to comply with the "so-called antivilification clause, which forbids the foundation form attacking the tobacco companies directly and introduces a specter of liability..." The article looks at the controversies surrounding a recent ads that showed body bags being brought to the corporate headquarters of "a major tobacco company," and describes other creative ideas that have remained nascent.